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Africa, mobile, and the cue cards marketers can relish

September 24, 2012 Comments Off on Africa, mobile, and the cue cards marketers can relish

“The United States economy is nine times the size of Africa’s, but Africa has twice as many mobile phones.” This gutsy opening statistic from Ghana-based Bright B. Simons’ intelligent article on why ‘Africa’s True Mobile Revolution Has Yet to Start’ pinched me wide awake the morning I received the e-mail alert.

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