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DenMat Announces Global Distribution of VELscope Vx® Enhanced Oral Assessment System – Press Releases

September 27, 2012 No Comments »

SANTA MARIA, Calif., Sept. 27, 2012 /PRNewswire/ — DenMat Holdings, LLC (“DenMat”) is pleased to announce that it has entered into a long-term exclusive agreement with LED Medical Diagnostics, Inc. (“LED”) as the exclusive global distributor (except for a handful of group practices for a limited time) for the VELscope Vx®, including all responsibility for sales and marketing. As the most powerful technology available for assisting in the discovery of oral mucosal abnormalities, VELscope Vx plays a key role in the early discovery of such abnormalities, which can be critically important in the fight against oral cancer.

“We were seeking a partner that not only has a direct relationship with the dental market, but one with the experience and knowledge to bring VELscope Vx to more dentists and their patients,” commented Peter Whitehead, LED's founder and CEO. “DenMat has the experienced team and the proven track record with leading-edge technologies to be our ideal partner in communicating the importance of this powerful system.”

Detecting tissue abnormalities as early as possible is potentially life-saving, and VELscope Vx technology is proven effective and minimally invasive, and seamlessly can be implemented in a patient's routine dental check-ups.

Robert Cartagena, DenMat's Chief Operating Officer, said, “LED is a recognized leader and innovator in providing dentists with powerful clinical technologies. DenMat shares LED's commitment to the early detection of lesions and tissue abnormalities. This is potentially critical information for clinicians, and DenMat is positioned to carry forward the banner of early detection to the worldwide dental profession.”

VELscope Vx's distinctive blue-spectrum light causes the soft tissues of the mouth to naturally fluoresce. Healthy tissues fluoresce in distinct patterns that are visibly disrupted by trauma or disease. Use of the VELscope Vx allows a wide variety of oral abnormalities to be discovered, often before they're visible to the unassisted eye.

“Giving clinicians the power to see potentially life-threatening abnormalities brings a new dimension to patient care, one which we are committed to advancing on a global scale,” concluded Mr. Cartagena.

For more information about VELscope Vx, contact DenMat at 805-433-6628 or visit

About DenMat 
DenMat manufactures a broad range of cosmetic, restorative and clinical product solutions, available in the U.S. and over 68 countries worldwide. Ongoing partnerships continue to position DenMat in the forefront of the dental industry. LUMINEERS, the contact-lens thin veneers placed without the need for anesthetic, extensive prepping or temporaries, is the cornerstone of DenMat's Smile Portfolio, and the LUMINEERS Smile Design Studio is recognized as a leading laboratory for both minimally invasive and traditional-preparation restorations. DenMat also offers continuing education programs internationally, including Destination Education events held at resort locations across the U.S. For more information, call 800-433-6628 or visit

Media Contact:
DenMat Holdings, LLC
Carol Newberry, 805-922-8491 x2810,

SOURCE DenMat Holdings, LLC

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