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Hilton seeks to expand throughout Africa – Business Leaders

September 28, 2012 No Comments »

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Hilton Worldwide is looking to expand its operations in Africa and has opened a new regional office in Johannesburg to help it do this.

Hilton Worldwide currently has 33 hotels across Africa and the Indian Ocean and has another 19 in the pipeline. The group is currently bracing itself to take advantage of developing markets across the continent.

The newly opened office will act as a springboard for the company to build on its interests and marks a milestone in its 50+ year history in Africa.

The office will be headed by Johannes van der Putten, who will become Hilton Worldwide’s vice-president for Africa and Indian Ocean, who will be responsible for developing new opportunities across the continent.

President for the Middle East & Africa, Rudi Jagersbacher, said: "In 2012, Africa's projected growth rate is six percent which gives us confidence to invest even further."

"Our long-term goal is to have a Hilton hotel in every key city across the continent and as we watch Africa turn into a global market player, we want to be present alongside its successes."

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The news also follows hot on the heels of the launch of a DoubleTree by Hilton Hotel in Cape Town last week and the addition of the luxury Pezula Resort Hotel & Spa to the Conrad Hotels & Resorts of the Hilton chain in June this year.

The rebranding of Pezula is expected to be completed by November 2012, and the Doubletree by Hilton Hotel will be rebranded from the Upper Eastside Hotel and is expected to open by the end of this year.

Hilton Worldwide has added about 1,000 hotels in the past five years to its portfolio, which translates into about 162,000 rooms around the world and is hoping to add another 1,000 in the next three to five years.

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