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Hispanic Public Relations Association® Announces 28th Annual PRemio Awards & Scholarships Gala Honorees – Press Releases

September 18, 2012 No Comments »

Univision Communications and Founder of San Diego-Based DIAOLOGO, Headline Honorees

LOS ANGELES, Sept. 18, 2012 /PRNewswire-USNewswire/ — The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 28th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 4, 2012 at Cicada in the historic art-deco Oviatt building in Los Angeles. The evening will be hosted by Diana Alvear, “NBC News” correspondent.

This year's Public Relations Professional of the Year honoree is the founder of San Diego-based DIAOLOGO, a public relations and social marketing firm that builds brands with the Hispanic community in the U.S. and Mexico City. Univision Communications will be presented with the Corporation of the Year award for more than 50 years of being at the forefront of creating campaigns that educate and mobilize the U.S. Hispanic community in addition to informing, entertaining and championing Hispanics' needs and interests.

The Journalist of the Year is Pilar Marrero, syndicated columnist, senior writer with La Opinion, political analyst and one of the most active voices in the Spanish-language media world in the U.S.  And the Young PR Professional of the Year is Cynthia Cruz of iolo technologies, a 14-year-old, privately-held PC tune-up software company with more than 40 million users and presence in 18,000 stores in 40 countries around the world.

HPRA 2012 Campaign of the Year winners will be announced the evening of the 4th. In addition, HPRA will present $11,000 in scholarships to Hispanic students pursuing a career in Public Relations and related communications fields as a way to foster Hispanic talent.  Over the years, HPRA has awarded more than $250,000 to Hispanic students entering the communications field.

The event is made possible by sponsors (to date): Edelman, First 5 LA, Goya Foods, Hispanicize, Southern California Edison, VPE Public Relations and Wells Fargo Bank. For complete information about the 28th Annual PRemio Awards and Scholarship Gala Dinner, including sponsorship opportunities and ticket purchase, please visit

About Hispanic Public Relations Association (HPRA)

The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S.  HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise.  It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.   Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the industry's most anticipated annual events: the PRemio Awards and Scholarship Gala.  Over a quarter million dollars in scholarships has been awarded to college and university students of Latino descent pursuing careers in communications.  The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S.  HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space.  For more information please visit

SOURCE Hispanic Public Relations Association

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