NEW YORK, Sept. 10, 2012 /PRNewswire/ – Most PR professionals and marketers would agree that the key to maintaining relevant online conversations and ultimately an engaged following is listening, but in a dynamic, fast-paced, multi-channel environment, listening – and responding quickly – can pose a challenge, even to the most seasoned professionals.
The results of a recent survey conducted by PR Newswire and PR News offers insight into the listening and monitoring behaviors of small business communicators. The findings show that only 37% of small businesses monitor conversations daily and a mere 3% reported that they don't do any monitoring. For additional survey findings, including what topics are being monitored and which department owns the responsibility, read the Beyond PR blog post “Small Business Communicators Monitor Online Conversations With Multiple Channels.”
To take part in our latest, 3-question survey on content marketing, click here.
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